The name "Burberry" is synonymous with British heritage, luxury, and timeless style. However, a slight variation, "Burberrys," often sparks confusion. The simple truth is that "Burberrys" is an older iteration of the brand name, now largely obsolete. Understanding the difference, and the rich history behind it, requires delving into the brand's evolution, its various labels, and its enduring place in the fashion world. This article will explore the nuances of "Burberry" versus "Burberrys," examining the brand's origin, its label history, and comparing it to similar luxury brands.
Burberrys of London vs Burberry: A Name Change Reflecting Modernity
The use of "Burberrys" is largely a relic of the past. While older garments and accessories might bear this spelling, it's crucial to understand that it's not the current, officially used name. The company officially transitioned from "Burberrys of London" to simply "Burberry" as part of a broader rebranding strategy. This shift aimed to modernize the brand's image and appeal to a wider, international audience. The shortened name streamlined the branding, making it more concise and contemporary. While the older "Burberrys of London" evoked a sense of traditional British craftsmanship, the current "Burberry" branding projects a more streamlined, globally recognized luxury image. Any item bearing the "Burberrys" label is likely vintage, representing a piece of the brand's history rather than a current offering. The change reflects a conscious decision by the company to shed its more overtly British-centric identity in favor of a more universally appealing one. The core values of quality, craftsmanship, and heritage remain, but the presentation has been updated to resonate with a modern consumer base.
Burberry Brand Origin: From Gabardine to Global Icon
Understanding the difference between "Burberry" and "Burberrys" requires a look back at the brand's origins. Founded in 1856 by Thomas Burberry in Basingstoke, Hampshire, England, the company initially focused on high-quality outdoor clothing. Burberry's innovation lay in the creation of gabardine, a durable, waterproof fabric that revolutionized outerwear. This innovative fabric, combined with Burberry's commitment to impeccable tailoring, quickly established the brand as a purveyor of superior quality and functionality. The brand's iconic trench coat, initially designed for British soldiers during World War I, became a symbol of both practicality and style, solidifying Burberry's place in fashion history. The early success of the brand solidified the "Burberrys" moniker, particularly within the UK. However, as the brand expanded globally, the simpler "Burberry" became the preferred and more internationally recognizable name.
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